Turn Community Foot Traffic
Into
Trackable Local Customers
WATCH HOW IT WORKS IN 15 SECONDS
The Sponsorship Growth Engine
1. Activate
High-visibility physical and digital banners placed where families and players spend hours every week.
2. Claim
Families scan the banner to unlock exclusive local perks in the form of vouchers (e.g. Free Trial, 15% Off). Their name and contact details are captured in real time.
3. Verify
Businesses track every lead, phone number, and voucher in their private portal. Sponsorship funds flow directly into community needs.
Our Services
Schools, Clubs and Academies
Stop Player Drop-Off &
Unlock Automated Sponsor Funding
THE CORE TRUTH
Most NZ sports clubs lose 30–40% of junior players every off season. While open days bring families through the gate once, our integrated culture and digital systems keep them committed and your playing fields and courts busy all year round.
What We
Build & Fix
- Automated Sponsor Funding: We connect your facility with local business sponsors who fund what you need. 100% managed for you.
- High-Speed Booking & Payment Sites: Mobile friendly websites with instant term registration, venue bookings and automated payments.
- Club Culture & Player Pathways: Strategic frameworks for coaching standards, like embedding core values, club philosophies, and clear competition pathways that turn casual players into loyal, long-term athletes.
- Gamified Retention & Search Dominance: Gamified at-home practice apps so players stay active outside lessons
Local Businesses & Sponsors
Turn Community Sponsorship Into Predictable Local Revenue
THE CORE TRUTH
Most local business sponsorships end at a fence banner or a logo on a team T-shirt, with no way to know if it brought in a single customer. We turn your sponsorship into a trackable digital campaign that drives local sports families directly to your business with proven returns.
What We
Build & Fix
- High-Converting Lead Engines: Fast, modern websites and landing pages built to convert local digital traffic and club referrals into paying clients.
- Trackable Sponsorship Campaigns: Digital member portals and exclusive community offers that prove exact ROI on every dollar you invest.
- Local Search & Map Visibility: Optimize your Google Business Profile, search rankings in your local area, so nearby customers find you effortlessly when searching for your services.
- Tailored Web Applications: Custom-built apps and client dashboards designed around your exact business workflow.
Founder & Business Owner | Tennis Director & Mentor
• Bachelor of Marketing & Communications
• Graduate Diploma in Strategic Management (Level 7, NZ)
• ITF Certified Level 1 Tennis Coach
Having Run On-Court Programs Across 7+ NZ Clubs, I Saw Why Clubs Struggle, and How to Fix It.
I spent over a decade as a Head Tennis Coach running independent sports programs inside clubs across New Zealand. Working alongside volunteer committees and fellow coaches, I saw the exact same cycle everywhere:
Unpredictable Funding: Clubs rely on government or charity grants that can change from year to year.
Player Drop-Off: Most clubs lose 30-40% of junior players every off season because open days bring players through the gate once, but the club lacks the onboarding pipelines, coaching philosophies, and gamified practice tools to keep them engaged long-term.
Losing Sponsors to Dead Banners: Local businesses spend capital on static fence banners and printed T-shirts with zero tracking, treating sponsorship as a “donation” and canceling after just one season
- The Administration Trap: Sports clubs and local businesses want to collaborate, but volunteer coaches and committee parents lack the time and automated systems needed to manage sponsor relationships.
What our clients say
Hugo Santos provided a great website
“Hugo Santos provided a great service in setting up my business website, with his work being carried out to a very professional standard.
I have no hesitation in recommending Hugo to anyone wanting a business website.”
Highly recommended
“It has been a pleasure working with SEED Digital (Tennis) to build our app, website, and marketing for Athletic Heroes. Very organised, always has a plan to ensure meetings and any work that needs done is as efficient and effective as possible. Strong knowledge in sports, tech and marketing allows me to have full trust in their guidance :)”
Ready to Transform Your Club's Future?
Book your free, no-obligation Club Growth Audit today and discover your facility’s untapped potential.